Production-focused art director based in New York.
From my first internship at a creative agency at age 20, I knew this was the path for me. Over the past 10 years, I’ve worked across agencies and in-house teams, taking on various roles – from social media content creation and digital marketing to campaign development, graphic design, and, ultimately, art direction. The last five years have been fully focused on art direction, where I’ve leveraged my diverse background to bring a unique mix of skills to every project.
With expertise in visual communication, I specialize in developing creative concepts, art directing photo and video shoots, designing branding assets, crafting engaging social media content, and executing OOH campaigns. I’ve worked with both established brands (Essie, Spectrum, Bronx Zoo, New York Aquarium) and emerging brands (Hippeas, Rowdy Energy) as well as local businesses, always focused on bringing digital strategies and creative concepts to life through compelling visual storytelling.
Experience
At Industrial Color, a creative production agency,I developed innovative creative concepts for beauty industry clients, transforming ideas into engaging video and photoshoot content with a social-first focus. I collaborated closely with retouching and video teams to ensure flawless execution and alignment with client expectations. I worked on campaigns and RPSs for clients including Essie, DKNY, La Roche-Posay, and NYX Cosmetics, Amika and Goldwell.
Art Director | Industrial Color
As an Art Director at Six+One, my role centered on visual communication, including branding, logo design, production and 360 creative campaigns. I take pride in developing cohesive art direction for photo and video shoots, ensuring the delivery of cohesive, on-brand final assets.
Art Director | Six+One
Leveraging my expertise in social media marketing and strategy, I created impactful and engaging visual content for social media platforms for B2C clients from various industries. Supported the team in developing and executing creative concepts.
Junior Art Director | Six+One
As a freelance creative, I’ve partnered with advertising agencies, media teams, and in-house brands to craft thoughtful, visually compelling solutions. My work spans campaign concepts, art direction, communication strategies, and digital asset creation. With a client roster that includes real estate, entertainment, healthcare, retail, e-commerce, and travel, I bring a versatile approach to every project.
Art Director & Graphic Designer| Freelance
Created digital and print assets to enhance brand recognition for award winners. Assisted with the brand’s social media presence by designing assets for both paid and organic content, ensuring consistency with brand identity across platforms.
Graphic Designer | Luxury Lifestyle Awards
In a remote partnership with Cracow-based agency Harbingers, I utilized my expertise in creating communication strategies, developing creative concepts, and executing comprehensive content plans. I also leveraged my proficiency in social media marketing to create engaging content for various platforms, as well as applied my background in graphic design.
Social Media Manager | Harbingers
As a Junior Creative at OX Media, I was tasked with creating effective communication strategies, developing creative concepts, and content plans. This involved developing innovative concepts for both digital and traditional campaigns, conducting research and analysis, creating engaging social media content, and producing compelling copy. During my time at OX Media, I was part of the award-nominated team responsible for a groundbreaking communication strategy for a healthcare brand utilizing an innovative gamification system.
Junior Creative | OX Media
I played a key role in creating engaging and effective social media content (Facebook, Instagram, LinkedIn) for clients across various industries, including e-commerce, retail, healthcare, real estate, entertainment). My responsibilities extended to content marketing, developing creative concepts for both digital and traditional campaigns, writing compelling copy, and creating scripts for commercials.
Social Media Specialist | Beloud