DINOSAUR SAFARI

During 2022, I had the opportunity to be part of the creative team tasked with producing a theater commercial for the Dinosaur Safari - an immersive experience featuring 52 life-sized animatronic dinosaurs and pterosaurs at the Bronx Zoo. The commercial was screened in theaters across New York City, just before the release of a new Jurassic Park movie.

Art Direction

Considering the strategic media placement, we decided to create a trailer-style video that would capture the essence of watching Jurassic Park, complete with cinematic shots, surround sound, and close-ups that would highlight the immersive nature of the exhibit. We've decided to go with rich colors, bold lighting and look for natural light to accentuate the dinosaurs and expressions on their faces.

My responsibilities on this project included conceptualizing ideas, developing mood boards, and collaborating with the director and the talent on set.

Design

Along with the video, we launched a 360 campaign promoting the immersive exhibit. I designed billboards, bus shelters, posters, and digital assets like banners and social media posts.