Hippeas
Hippeas is a brand of chickpea puffs bringing bold flavors and a commitment to sustainability in every bite. As a creative lead on this project, collaborated with their marketing team to create social media campaigns that celebrated their playful identity and extended their reach to new audiences.
From conceptualizing unique visual themes to crafting detailed shot lists, I ensured every piece of content was fresh, engaging, and on-brand. On set, I directed talent and crew to produce a variety of visuals, including lifestyle photography, product shots, tabletop setups, stop-motion animations, and reels.
campaign development | art direction | production | post-production
Mind, body & soil
Our New Year campaign for Hippeas embraced the idea of "Mind, Body, and Soil," a simple yet powerful concept about aligning our minds, listening to our bodies, and grounding ourselves in the beauty of the planet. Over the course of a two-day shoot, we produced more than 20 stunning stills, blending studio and location shoots to capture the essence of this message.
Photographers: Angela Peterman & Monica Stevenson
Executive Producer: James Hill
Holidays
'Tis the season for peace, love, and HIPPEAS! Even though we were shooting holiday content in the middle of September, we didn’t let the warm weather stop us from getting into the festive spirit. We carved the Hippeas logo into a giant pumpkin, bundled up in cozy winter clothes (even though the sun was still shining), and used fake snow to bring that perfect Christmas vibe to life.
Photographers: Sasha Gitin & Monica Stevenson
Executive Producer: James Hill
Back to school
It’s time to get ready for a school year full of PEAS, love & learning with HIPPEAS + all the friends you’ve been missing for the last year and a half. With over 15 models and two locations, we captured the excitement of the season’s shift, saying goodbye to summer and welcoming the back-to-school vibe.
Photographer: Sasha Gitin
Executive Producer: James Hill
Summer of love
Summer 2021 was all about peas, love, and hapPEAness! To celebrate, we packed up some Hippeas and headed upstate to capture a collection of lifestyle images that embodied the spirit of summer.
Photographer: Sasha Gitin
Executive Producer: James Hill
Case Study
Followers increased by 30% year over year including a new, younger audience.
7% average engagement rate on social media from 3.5% to 7%, which is 2% over the benchmark