Hippeas
Hippeas is a brand of chickpea puffs bringing bold flavors and a commitment to sustainability in every bite. I collaborated with their marketing team to create social media campaigns that celebrated their playful identity and extended their reach to new audiences.
From conceptualizing unique visual themes to crafting detailed shot lists, I ensured every piece of content was fresh, engaging, and on-brand. On set, I directed talent and crew to produce a variety of visuals—including lifestyle photography, product shots, tabletop setups, stop-motion animations, and reels.
Studio photography
Nothing says Jurassic like Spielberg, and we want to model our camera and color grade to sing wonders just like how John Williams famous score did. Using gimbals, dollies, whip pans and contrasted images to give this a cinematic scope- the idea is to make adults feel like kids and for kids to feel that they can learn the impossible.
Lifestyle photography
Nothing says Jurassic like Spielberg, and we want to model our camera and color grade to sing wonders just like how John Williams famous score did. Using gimbals, dollies, whip pans and contrasted images to give this a.
Case Study
Followers increased by 30% year over year including a new, younger audience.
7% average engagement rate on social media from 3.5% to 7%, which is 2% over the benchmark