With its bold and colorful branding, Rowdy Energy deserves a social media presence that’s equally dynamic. To bring that energy to life, I developed a content strategy and directed monthly shoots, building a library of social media assets for the brand.

By combining vibrant wardrobes, stop-motion photography, and athletes in action, we captured Rowdy’s essence in every frame, infusing each shot with movement and excitement that mirrors the brand’s bold personality. My role involved brainstorming creative photoshoot concepts, creating mood boards and shot list, overseeing prop and wardrobe styling, and art directing talent and crew on set.

campaign development | art direction | production | post-production