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Savas branding

At the Six+One agency, I played a pivotal role as an Art Director in an exciting project. My responsibilities encompassed collaborating closely with photographers to curate and produce high-impact content for our clients' social media platforms. 

Logo design

The Savas logomark is bold, simple, and modern. Using visual symmetry and truss-like diagonal lines, it suggests a sense of trustworthy balance to empower movement forward.

Color palette

Primary brand colors are serene and trustworthy. An eggshell color pairs well with darker natural hues creating a calming visual harmony.

Typography

Primary brand colors are serene and trustworthy. An eggshell color pairs well with darker natural hues creating a calming visual harmony.

Accent colors are bright, highly saturated, and unexpected in the financial world. This adds a dash of modernity to the brand's color palette.

Photography

Inspired by the intricate effect of cables in contemporary suspension bridges, we’ll create an iconographic language to represent the balance of honest strength and enterprising modernity of the Savas platform.

Visual elements

An assortment of custom, simple, clean, and modern geometrical shapes of the brand’s primary colors enhance the brand persona. In addition, each graphical element has a forward movement to convey the feeling of progression. 

Visual Identity