SAVAS
branding | visual identity | logo design | graphic design
SAVAS provides a trusted platform for institutional investors in Korea to access top-performing U.S. alternative funds. As the art director, I developed the brand’s visual foundation, designing the logo, identity, and guidelines to establish a distinctive and professional presence.
Art Director & Graphic Designer: Kamil Szczepaniak
Creative Director: Yuriy Mikhalevskiy
Branding
The SAVAS Guideline introduces the strategic framework, visual identity, overall tone, and basic elements and applications used to create brand assets.
Visual language
Inspired by the architecture and the intricate effect of cables in contemporary suspension bridges, we’ll create an iconographic language to represent the balance of honest strength and enterprising modernity of the Savas platform.
Visual elements
An assortment of custom, modern geometrical shapes of the brand’s primary colors enhance the brand persona. In addition, each graphical element has a forward movement to convey the feeling of progression.
Brand assets
